Fábrica de Sonhos
Fábrica de Sonhos was the winner of the art competition Viartes 2017 promoted by Via Catarina Shopping (Sonae Sierra).
Fábrica de Sonhos (Dream Factory) is the place where the most intrinsic desires of each of us are produced. Like the great castles of fairy tales, the colorful industries of fiction stories, fairs and popular parties, circuses and cabarets, the façade of Via Catarina Shopping, is now a portal of joys and fantasies.
The main concern considered for the creation of the installation was the context in which it is implanted: it is a shopping mall - the place where there are several sale stores that can complete the wishes of several people. The idea is to create a fantasy narrative and atmosphere about this simple fact. Transform a mall in a Dream Factory.
The installation is made in 3 main layers: a "spiro" duct system; a steel structure, which supports the ducts and the other components; and a panel with title, slogan and lighting.
There are also small plates in the lower zone with instructions for participation. This participation aims to bring people closer to the façade of Via Catarina, introducing them to the fantasy world of Fábrica de Sonhos.
The instructions are: "Make a wish! Whisper it into the tube! Your wish will be made."
