The Row
The Row's first flagship store embodies the essence of California Modernism by blending interior and exterior spaces. The gallerylike interior is retail focused with a residentialinfused spirit and includes sitting areas with fireplaces, foyer, galleries, and several distinct courtyards. Slipping through the doubleheight entry courtyard, customers are pulled through an over scaled glass door featuring a custom bronze logo knob and into the foyer, which looks out onto the pool lounge. Natural light floods into the galleries flanking both sides of the pool through operable floortoceiling structural glass doors and a new 25footlong skylight. Custom brushed stainlesssteel garment rails line the edges of the space, complimented by custom steelblade shelving for bags and shoes. Tungoiled walnut display pieces inset with pigskin panels float in the hallways between the galleries and salon. The material palette reflects the brand's curated aesthetic of polished minimalism and refined detailing, balancing natural textures walnut, antiqued limestone against matte white concrete, large expanses of minimally framed glass, and brushed metal finishes. A distinctive midcentury collection of furniture throughout, as well as lush native plantings, layer subtle color tones and warmth into the design.
