ILUSTRARTE'14
Exhibit design for ILUSTRARTE'14, Biennial International Exhibition of Children’s Books Illustration, Lisbon
Inspired by the formal features of the famous colorful toy blocks, timeless in its simplicity and potential for discovery, the starting point for the whole design is a concept model assembled using a set of blocks bought at a toy store.
Starting from this basic vocabulary of prismatic elements, we decided to try an unusual material - soft high density foam in standard colors - exploring its appealing sensory quality, inducing a tactile experience and stimulating participation.
The works are thus exhibited in sets of foam blocks provisionally grouped, combined and recombined in a purely recreational logic, extending the graphic game of the illustrations to a volumetric game that transforms space.
