CZA - Cino Zucchi Architetti · Ridisegno della facciata del negozio Benetton, Rue Neuve

CZA - Cino Zucchi Architetti

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The design for the facade in Rue Neuve, is the combination of two different interpretations. The first regards its physical location, its concrete surroundings; the second comes from a more general perception of the image of the company in different countries. The two proposals presented to the client provide different interpretations of the same concept. Each one includes a small number of clear formal themes, which are then assigned a concrete dimension and position according to the specific conditions, appearing as precise architectural solutions that can be “generalised” in situations that differ in place, scale and
concrete ties.